In my last blog post, I mentioned my libraryâ€™s Creative Group. What is that, exactly?
My library decided that Public Relations and the web team did a lot of similar things, and needed to work together. PR routinely creates print ads, newsletters, posters, banners, and PR campaigns. The web team does much the same thing, just online. Why not collaborate up-front, so the message online and in-print is the same?
And hey – while weâ€™re at it â€¦ both teams are highly creative. Whatâ€™s not to like about schmushing two creative teams together into the same physical space, to see what happens?
So we stuck both teams into the same work space. We also started holding regular weekly meetings. So every week, our three PR staff, two web developers, me, our Programs Supervisor, our Digital Content Librarian (new position thatâ€™s part of Public Services), the Deputy Director, and sometimes our library director meet. Anyone else in the library is invited, too.
What do we do? We talk about projects. Last week, we talked about our Personalized Reading List service – weâ€™re reworking the form and the page the form lives on. The staffer in charge of that service and the Public Services Manager came for that part of the meeting. We also talked about creating some database widgets (did you know database vendors like Gale and EbscoHost have widgets now? Who knew?), guest posts for book reviews, and a new blog weâ€™re creating.
So what do you think? Is it helpful for PR and the Web team to meet regularly? Itâ€™s sure been helpful for us!
And – boring pic by me, using my Instagr.am account. Follow me at davidleeking on instagr.am if you’re interested!