How to grow your audience and market your podcast #Blogworld

blogworldPresenters: Cliff Ravenscraft (Podcast Answer Man), Father Roderick

26 things that will help!

1. There is power when your show has a narrow niche focus. The more focused on a niche you can be, the better. It will actually help you find a larger audience.

2. Only podcast about things for which you are passionate about.

3. Before you record your first episode, you should know why you are podcasting in the first place. Have a mission/purpose for your show. ANd – is a podcast the best medium for your message?

4. Become crystal clear on exactly who your target audience is! Imagine your occupation was that of a bounty hunter.

5. Build it and they will come does not, often, work in podcasting! Creating an amazing show is about 30% of the equation. The other 70% is marketing and relationship building. Go read the book “How to win friends and influence people.” Actually schedule time to promote your podcast, answer emails, etc.

6. You should submit your podcast directories like iTunes, Zune, Blackberry, and Stitcher Radio. Customize and brand those sites if you can. tweetadder.com – Cliff used this to follow 500 people a day that were interested in the topic his podcast focused on. You can do this manually too – just follow people that talk about the same things you are interested in. Cliff has some helpful info/submission tools on his podcast website.

7. Content is king! Create high value content that people can’t live without. It’s an added bonus if your content is so great that they are compelled to share it with others.

8. Entertainment goes a long way. Don’t be boring! Make your enthusiasm show through your voice.

9. Keep it positive. The world is seeking hope and encouragement. Give it to them! Sell hope – this keeps people coming back.

10. Be enthusiastic! Don’t do it more than what is natural for you though.

11. skipped this one

12. Audio quality is queen! Remember that there are times when the queen will trump the king! Many people will not listen to your great content if your audio quality is not that great. Both said don’t use USB mics of any type. Better to get a real mic, a mixer, etc and sound professional.

13. Build relationships with your audience! Learn the first name, last name, and a minimum of at least one other personal fact about as many of the people who download your show as possible. Wow.

14. Include the voice of your audience in your show.

15. Thank members of your community publicly, both in your show and in your online efforts. Give praise! DOn’t just focus on yourself.

16. Establish and build meaningful relationships with other content creators in your niche/industry.

17. Create keyword rich titles, show notes, etc for your podcast. And all that other SEO junk.

18. Make yourself newsworthy! (http://podcastanswerman.com/newsworthy)

19. Interview others in your show.

20 – 26. Went over time, so I didn’t catch these. Either way, these were all great suggestions!

I was on the Bibliotech Podcast

Remember that Library Podcasts you Might Find Useful post of mine from a few weeks back? Well … I was just  interviewed on one of them!

The Bibliotech podcast, one of the five podcasts from Dquarium, interviewed me. I chatted with Kayhan B., Erin Anderson, and Doug Mirams, and we had a fun, interesting chat about the social web, new media, and the importance of well-designed library websites and digital branches.

Here’s the embed of the show (or better yet, just go subscribe via iTunes):

Bibliotech 10: Digitized and Virtualized by dquarium

bibliotech podcast

Not familiar with Bibliotech? Here’s what they say about their show: “Libraries have always been the backbone of any information society. Bibliotech is an audio podcast that discusses all things digital technology at our libraries. Hosted by Kayhan B., Erin Anderson and Doug Mirams (with occasional guests).”

So far, they’ve interviewed me, Michael Stephens, Sarah Houghton, Jan Dawson, and have talked about a variety of technology and web-related topics. Check it out!

 

Library Podcasts you Might Find Useful

earbudsBobbi Newman at Librarian By Day just introduced me to two new librarian-focused podcasts. Thanks, Bobbi – I’ll have to take a listen!

I thought it might be useful to make a list of librarian-related podcasts, because there are a goodly handful of them at the moment, and they are all pretty useful.

These aren’t podcasts done by local libraries, for their local customers. Instead, these podcasts are all focused on us librarians.

And I’m using “podcast” loosely in my list – it includes audio-only podcasts, call-in live shows (that then turn into downloadable audio podcasts after the fact), and video shows.

List of Librarian Podcasts (the first two swiped from Bobbi’s post):

  • Whatever Mathers: Creative conversations with host Amy Mather and a revolving cast of surprise guests.
  • Circulating Ideas: the Librarian Interview Podcast: Interviews with librarians.
  • NCompass Live, from the Nebraska Library Commission: focus on library trends.
  • This Week in Libraries: Eric and Jaap from the Netherlands host a weekly video show with a bunch of interesting guests, usually talking about the future of libraries. Definitely international in scope.
  • T is for Training: call-in live show/podcast focused on training
  • Games in Libraries: A podcast about Games, Gaming, and Gamers in Libraries (sporadic at the moment)
  • Adventures in Library Instruction: A monthly podcast by and for library information literacy instructors and teaching librarians. The show includes features, interviews and discussion about teaching in libraries.
  • LibPunk: Live call-in show/podcast focused on hot topics in libraryland

Additions from the comments (some other really cool-sounding podcasts):

So – what am I missing in this list? Know of any other podcasts focused on the library/information professional industry? Let’s list them here. And make sure to listen/watch/call-in – give them a try, and see if you get something out of them!

New Podcasting Host for Us

dude listening to mp3sMy library has been podcasting for awhile, and we have been using blip.tv as our mp3 podcast hosting service. That has worked great … until now.

Blip.tv is a really cool video service. They have always focused on original web shows (think Epic Fu or Ask a Ninja), but historically they were also really friendly towards random, “share the stuff in your head” videobloggers and audio-only podcasters. So they were a great free alternative for a podcast hosting service.

Lately, Blip seems to be narrowing their focus to original web shows. Nothing wrong with that – businesses grow and change. But how does that affect us? Well – for me, though I have quite a few videos uploaded to Blip, you can’t find them in blip’s search engine anymore. They’re still hosted, and you can get to them on my videoblog – just not through Blip’s search engine.

And my library’s audio-only podcast? Blip is turning off the ability to upload all audio-only formats (that includes our mp3 files) starting December 13.

Bummer for us.

For my videos, no sweat – that’s easy. I’ll still upload them to Youtube (I’m already there anyway).

But finding a new podcast hosting service isn’t nearly as easy. For the most part, podcast hosting services actually cost money these days. Here are some of the more popular choices these days:

The big three – these are considered professional podcast hosting and distribution platforms:

  • Libsyn – plans start at $5 a month
  • podbean – they start out free, but add in monthly charges for added features and more storage space
  • blubrry – plans start at $12 a month

Free alternatives (your mileage will definitely vary with these):

A couple other alternatives:

  • hipcast – plans start at $4.95 a month
  • talkshoe – free, but it’s really more a live call-in show service that can be recorded and archived.

We ended up choosing Libsyn. Rob Walch, VP of Podcaster Relations at Wizzard Media (they own Libsyn) and host of the Podcast411 podcast, has spoken at two of the three Podcamp Topeka unconferences my library has hosted, and really knows his stuff. So we figured why not try them out?

So for now, we went with Libsyn’s $20 a month plan. It includes advanced statistics, a smartphone app, and more monthly storage. Since we plan on expanding our mobile multimedia offerings (i.e.., more audio and video stuff), paying for those features made a lot of sense to us. It’s still relatively cheap (compared to other stuff we buy or subscribe to, $240 a year is definitely cheap), and we get a dedicated podcasting platform and some really great statistics. Nothing wrong with that!

So – fingers crossed!

photo by skippyjon

Podcast about Designing the Digital Experience

Sarah Long, Director of the North Suburban Library System, interviewed me a couple weeks ago about my book, Designing the Digital Experience: How to Use Experience Design Tools & Techniques to Build Websites Customers Love on her Longshots podcast series (part of the Library Beat blog).

Give it a listen!