There’s also some discussion going on in two other places:
Andy Woodworth wrote Shine Like a Star, Star. Nice post that fleshes out the whole promote staff idea: “But for those who donâ€™t mind the exposure, the promotion pays in branding dividends. If you can put a human face to the library (and not a picture of a building, as is commonly done on Twitter and Facebook), then patrons can make the better connection to a person than simply identifying the place. In thinking beyond the immediate, when it comes to advocating for the library, itâ€™s an easier emotional connection to say â€œMiss Jessica at the library needs you to write to your representativesâ€ than â€œThe library needs you to write to your representatives”. Patrons will be doing it for the people at the library, not simply the library itself. Itâ€™s that kind of identification that the library really needs; that personal connection that emphasizes that we are a people business.”
And Nancy Dowd, over at The M Word – Marketing Libraries blog, also wrote about Rock Stars. She’s a marketing director, and really knows her stuff. Here’s what she said: “The more people from my library that I can get into the newspapers, on a podium or winning an award, the happier I am.” Then, Nancy goes on to list 5 really goodreasons why this is a good thing.
So – go read the posts (and subscribe to Andy and Nancy’s blogs, if you don’t yet), then add to the discussion.