Library Camp Kansas 2008: 2.0 Session

what is 2.0?

1.0 – one way street, static page
2.0 – back and forth, interaction

this conference is a good example – it’s all about us, vs 1.0 conference that’s focused elsewhere

how does 2.0 work in an academic library?

ex – comment cards from users, blog posts are the comments and the library’s response to the comment – then others can comment off that

blogs – talks about stuff of interest to grad students, has a larger community reach

public library

some ks public libraries are all blog-based via a state library service

emporia state – email about gaming night at the library

Mentioned Duke’s ipods and Michael Stephens blogs for students

Commercial aspect –

how do you measure success? page rank? SEO? Numbers/metrics?

we don’t do a good job with numbers for traditional stuff that’s been around for over 100 years… how can we be expected to know about something that’s not been around for that long?

takes time for people to discover it

how do you advertise your blog?

– don’t call it a blog
– put up good content
– what we do – going out and share
– we create our site and want people to use the stuff we created… instead, they go to google (the simplest thing possible)
– so make sure your stuff is findable

having current content on site

a second on getting out of your library to talk about what you’re doing

patron-created content – anyone doing that?

how about students creating search the catalog guides for other students?
book wiki that was student-run (for the middle school)

Faculty – why would they contribute content? There’s nothing in it for them…
faculty are willing to be interviewed…

Facebook:

Facebook page, a few people are fans – links to events.
public library version – 32 fans (pretty good). They are reusing content, pointing to events, pointing to links to stuff on their site, etc.

Email newsletters, listservs, blogs – how are libraries managing multiple postings without doubling work?

wiki use internally:
– one person mentioned mediawiki being hacked
– someone mentioned using it internally
– keeping track of problem patrons!
– meeting minutes, internal staff “how to” guides
– problem giving permission… (ie., you CAN do this, worried about editing other’s work)
– using wiki’s for temporary pages (ie., used for a class)
– what is a wiki? Website anyone can edit

Technorati Tags:

Library Camp Kansas 2008, session 1: Marketing and Outreach

tag – libcampks08

Potential Questions to Discuss:

– what do you want to talk about? Find out about? Discuss?
– what are the biggest challenges facing your team/institution?
– staff buy-in – getting folks to market “in the trenches” with patrons/users
– what are your biggest assets?
– what do you wish you had time/money/energy resources to do?
– range of different marketing strategies, media (online, print, face to face, web 2.0)
– “Branding” – getting our brand established with Them
– Get people to your website, and market with your website (once they’re there)

Introductions…

Stuff we talked about:
– they send out new materials list via email to faculty
– verbal too
– teachers think they know what the library is all about (but they don’t really)
– getting materials to match assignments is a challenge
– Dewey is a problem
– how do you get to the student if they don’t enter the library?
– people are using Topeka and JoCo’s websites to find stuff for their students
– person to person helps – new student orientations as one idea
– buddy name sticker to stick on folders
– instead of Ask a Librarian, personalize it – ie., Ask Alan.
– hard to get from old logo/branding to the new one
– how do you get staff to… realize that branding the library is important
– making stuff look good:
– do it for them, make it easy
– show them the parts they DO need to worry about (ie., content, not design)
– tell them they must do it!
– talked about Topeka’s Travel Neighborhood concept
– services are hidden… internal signage, ILL confusion
– one on one teaching is best – can turn the student into an evangelist
– there will be a link to other notes and links…

Technorati Tags:

Library Camp Kansas 2008: 2.0 Session

what is 2.0?

1.0 – one way street, static page
2.0 – back and forth, interaction

this conference is a good example – it’s all about us, vs 1.0 conference that’s focused elsewhere

how does 2.0 work in an academic library?

ex – comment cards from users, blog posts are the comments and the library’s response to the comment – then others can comment off that

blogs – talks about stuff of interest to grad students, has a larger community reach

public library

some ks public libraries are all blog-based via a state library service

emporia state – email about gaming night at the library

Mentioned Duke’s ipods and Michael Stephens blogs for students

Commercial aspect –

how do you measure success? page rank? SEO? Numbers/metrics?

we don’t do a good job with numbers for traditional stuff that’s been around for over 100 years… how can we be expected to know about something that’s not been around for that long?

takes time for people to discover it

how do you advertise your blog?

– don’t call it a blog
– put up good content
– what we do – going out and share
– we create our site and want people to use the stuff we created… instead, they go to google (the simplest thing possible)
– so make sure your stuff is findable

having current content on site

a second on getting out of your library to talk about what you’re doing

patron-created content – anyone doing that?

how about students creating search the catalog guides for other students?
book wiki that was student-run (for the middle school)

Faculty – why would they contribute content? There’s nothing in it for them…
faculty are willing to be interviewed…

Facebook:

Facebook page, a few people are fans – links to events.
public library version – 32 fans (pretty good). They are reusing content, pointing to events, pointing to links to stuff on their site, etc.

Email newsletters, listservs, blogs – how are libraries managing multiple postings without doubling work?

wiki use internally:
– one person mentioned mediawiki being hacked
– someone mentioned using it internally
– keeping track of problem patrons!
– meeting minutes, internal staff “how to” guides
– problem giving permission… (ie., you CAN do this, worried about editing other’s work)
– using wiki’s for temporary pages (ie., used for a class)
– what is a wiki? Website anyone can edit

Library Camp Kansas 2008, session 1: Marketing and Outreach

tag – libcampks08

Potential Questions to Discuss:

– what do you want to talk about? Find out about? Discuss?
– what are the biggest challenges facing your team/institution?
– staff buy-in – getting folks to market “in the trenches” with patrons/users
– what are your biggest assets?
– what do you wish you had time/money/energy resources to do?
– range of different marketing strategies, media (online, print, face to face, web 2.0)
– “Branding” – getting our brand established with Them
– Get people to your website, and market with your website (once they’re there)

Introductions…

Stuff we talked about:
– they send out new materials list via email to faculty
– verbal too
– teachers think they know what the library is all about (but they don’t really)
– getting materials to match assignments is a challenge
– Dewey is a problem
– how do you get to the student if they don’t enter the library?
– people are using Topeka and JoCo’s websites to find stuff for their students
– person to person helps – new student orientations as one idea
– buddy name sticker to stick on folders
– instead of Ask a Librarian, personalize it – ie., Ask Alan.
– hard to get from old logo/branding to the new one
– how do you get staff to… realize that branding the library is important
– making stuff look good:
– do it for them, make it easy
– show them the parts they DO need to worry about (ie., content, not design)
– tell them they must do it!
– talked about Topeka’s Travel Neighborhood concept
– services are hidden… internal signage, ILL confusion
– one on one teaching is best – can turn the student into an evangelist
– there will be a link to other notes and links…

I’m a Mover and Shaker!

I was just named a Library Journal Mover & Shaker for 2008 – how cool is that!??! For those that are interested, here are some links to the Movers & Shakers lists:

  1. My write-up (I hope they correct my name soon – in the subheading, they smushed my middle and last names together so it reads “David LeeKing” :-) – now fixed – thanks, LJ!)
  2. Library Journal’s list for 2008
  3. Jessamyn’s better list for 2008
  4. A list of all Movers & Shakers – I’m in some good company

These things are awarded because some of you took the time to fill out the form and suggest me. That means a lot – THANK YOU SO MUCH! You guys – my friends, colleagues, readers, commenters, listeners, etc – really help push me and the ideas that stick in my head. When I write something stupid, you tell me. When I write something interesting, you build upon it. I find it amazing what some of us librarians and internet/information professionals can do… together.

Consider this award yours, too!