SXSWi2008, Day 3: Frank Warren’s Keynote
Frank Warren does the PostSecret blog
Starting off with a video Frank made of some of the secrets from his site - nicely done
He put some postcards in the back of the room - here’s one secret that was filled out: “My large company sent me here to steal ideas from start-ups - I’m pretending to [...]
SXSWi2008, Day 3: Social Networking and your Brand
Coolness - they’re taking questions during the presentation using twitter - twitter.com/snayb4sxsw - great use of twitter!
panelists:
Paul Boag, Jina Bolton, Mark Norman Francis, Steve Ganz, Steve Smith
Defining social networking
it’s something we’ve done forever - even before the web
ways to use personal brand
not just logos and letterhead
your brand is simply the promise of an experience
ways to [...]
SXSWi2008, Day 3: The Art of Self Branding
artofselfbranding.com
branding yourself
no restrictions, very personal, organic
Brands are built upon what other people are saying about you - not what you are saying about yourself
Dang… didn’t save, and lost a couple of notes.
Speaker is comparing Mint and Wesabe in terms of branding. Mint wins, hands down. One example - names. Both are financial services companies - [...]
SXSWi2008, Day 2: Tools for Enchantment: 20 Ways to Woo Users
Kathy Sierra’s session, as you can expect was great. She’s a talented speaker, and has good stuff to say. She did, however, assume that most people in the audience had heard lots of her presentations in the past - so she went really fast, and at some of the points below simply said “you’ve heard [...]
SXSWi2008, Day 2: Mark Zuckerberg Keynote
aside - I was in the overflow room, and was dosing off… so not too many notes. The more interesting thing would have been to be in the big room - apparently there was lots of booing, hooting, and hollering over the interview (mainly the interviewer’s fault, from all the tweets I’ve read). More news [...]
SXSWi2008, Day 2: Social Network Coups: The Users are Revolting!
Panelists: Jessamyn West, Gina Trapani, Jessica Dzwigalski, Annalee Newitz
[aside] - I came to hear/see Jessamyn, who completely rocks! But the panel was good, too.
Newitz:
three kinds of user revolts:
anarchist-style pranks
grassroots protests
op-ed/open letter from high-profile users
Discussed some Digg revolts:
paying people to Digg your page
the HD code thing
Dzwigalski (Jessica Linden):
Griefers - tax revolt in July 2003
CopyBot protest, Nov [...]
SXSWi2008, Day 2: Opening Remarks
Henry Jenkins, Steven Johnson
Johnson interviewed Jenkins
Random stuff they said:
No single person should be asked to write for an encyclopedia
wikipedia’s model is much better, because it’s community-driven
Britannica’s model is one person sharing their knowledge - wikipedia’s model is many people sharing their knowledge
younger generation have learned to read and write because of Harry Potter - they [...]
SXSWi2008, Day 2: ExpressionEngine 2.0 Sneak Peek
Session by Ellis Lab, makers of ExpressionEngine, a CMS we’re using for our new Digital Branch.
Note to David - there’s an Ellis Labs party - t-shirts!
Goal - you should have control of the code and the design - design shouldn’t have to work around the CMS
They have paid support staff
They claim it’s becoming very popular [...]
SXSWi2008, Day 2: Quit Your Day Job and Vlog
Zadi Diaz, Bre Pettis, Lisa Donovan (Lisa Nova on YouTube), Lindesy Campbell
lots of people taking video of people in this session
People who have made videoblogging their day job - topic of panel
Telling their stories:
Lisa Donovan:
started a small production company
lots of corporate stuff
they wanted to be more creative in their down time
this was about 2 years [...]
SXSWi2008, Day One: Rock Star Lighting and Accordions
Click To Play
Formats: Quicktime | iPod
Quick video of the How to Rawk SXSW, just to give you a flavor of the first session. The lighting was pretty cool, and they found an accordion player who plays popular tunes on his accordion. Here, he’s singing an AC/DC song - he also closed the session by sing [...]
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